Ser ֍ Jewelry
Love is a simple script
Our handcrafted SER collection is about all the ways to say "I love you". Whether it’s a gift for an amorous occasion, or simply a stylish complement to her dress, the SER piece gives an aura of passion, dedication, and sensual romance. Personalize your gift by choos
![Yellow Gold Ser Necklace](http://gugoco.com/cdn/shop/files/ser-silver-necklace-alena1_843e8c6b-bae0-48c2-b7e8-857fb9cd66a0_{width}x.png?v=1700618052)
![Armenian Jewelry](http://gugoco.com/cdn/shop/products/YGN-Ser-Armenian-Jewelry_{width}x.png?v=1490555830)
Yellow Gold Ser Necklace
From $ 160.00
![Luxury Armenian Jewelry](http://gugoco.com/cdn/shop/products/yellowGold-Ser-Ring4_{width}x.png?v=1469477640)
Yellow Gold Ser Ring
$ 700.00
![Yellow Gold Ser Cuff](http://gugoco.com/cdn/shop/products/Yellow-SER-Cuff_{width}x.png?v=1469581300)
Yellow Gold Ser Cuff
From $ 1,600.00
![Luxury Armenian Jewelry](http://gugoco.com/cdn/shop/products/yellow-Gold-Ser-Ring-diamonds_{width}x.png?v=1469477698)
Yellow Gold Ser Ring with Diamonds
$ 1,600.00
![Yellow Gold Ser Bracelet](http://gugoco.com/cdn/shop/files/ser-silver-bracelet-alena1_b6607a8c-53b1-4ebf-aa6a-bd5cb9d81986_{width}x.png?v=1700618000)
![Yellow Gold Ser Bracelet](http://gugoco.com/cdn/shop/products/Armenian-ser-bracelet-Yellow-gold_{width}x.png?v=1578940296)
Yellow Gold Ser Bracelet
$ 140.00
![Ser Gift Set](http://gugoco.com/cdn/shop/products/Silver-Ser-Set_e141857d-40d3-4cae-8768-4027f2c4f0bf_{width}x.png?v=1674838691)
![Ser Gift Set](http://gugoco.com/cdn/shop/products/Yellow-Ser-Set_{width}x.png?v=1674838691)
Ser Gift Set
$ 250.00
![Rose Gold Ser Necklace](http://gugoco.com/cdn/shop/files/ser-silver-necklace-alena1_0cf88df7-3cea-448f-aa33-0ffdad527c72_{width}x.png?v=1700618079)
![Armenian Jewelry](http://gugoco.com/cdn/shop/products/RGN-Ser-Armenian-Jewelry_{width}x.png?v=1469562774)
Rose Gold Ser Necklace
From $ 160.00
![Rose Gold Ser Bracelet](http://gugoco.com/cdn/shop/files/ser-silver-bracelet-alena1_a5158d05-7bdc-415d-9a57-561923950a79_{width}x.png?v=1700617964)
![Rose Gold Ser Bracelet](http://gugoco.com/cdn/shop/products/Armenian-ser-bracelet-Rose-gold_{width}x.png?v=1578940235)
Rose Gold Ser Bracelet
$ 680.00
![Luxury Armenian Jewelry](http://gugoco.com/cdn/shop/products/roseGold-Ser-Ring-diamonds_{width}x.png?v=1494886984)
Rose Gold Ser Ring with Diamonds
$ 1,600.00
![Armenian Jewelry](http://gugoco.com/cdn/shop/products/roseGold-Ser-Ring_1024x1024_90dfd5f2-8d0c-4de9-83ae-da837ac6c505_{width}x.png?v=1475086942)
Rose Gold Ser Ring
$ 7,000.00
![Rose Gold Ser Cuff](http://gugoco.com/cdn/shop/products/Rose-SER-Cuff_75022674-14f4-4bb3-bc13-ef439493b4da_{width}x.png?v=1469581858)
Rose Gold Ser Cuff
From $ 1,920.00
![Ser Necklace](http://gugoco.com/cdn/shop/files/ser-silver-necklace-alena1_{width}x.png?v=1700616857)
![Armenian Jewelry](http://gugoco.com/cdn/shop/products/WGN-Ser-Armenian-Jewelry_{width}x.png?v=1469562767)
Ser Necklace
From $ 160.00
![Armenian Jewelry, Ser Collection](http://gugoco.com/cdn/shop/files/ser-silver-bracelet-alena1_{width}x.png?v=1700616533)
![Ser Bracelet](http://gugoco.com/cdn/shop/products/Armenian-ser-bracelet-Silver-2_{width}x.png?v=1578939605)
Ser Bracelet
From $ 140.00
![Ser Ring](http://gugoco.com/cdn/shop/products/whiteGold-Ser-Ring_1024x1024_bd6da1a1-2b73-454d-87ba-2d01dada5b0f_{width}x.png?v=1475087237)
Ser Ring
From $ 320.00
![Luxury Armenian Jewelry](http://gugoco.com/cdn/shop/products/white-Gold-Ser-Ring-diamonds_{width}x.png?v=1469477658)
Ser Ring with Diamonds
$ 1,600.00
![Ser Cuff](http://gugoco.com/cdn/shop/products/White-SER-Cuff_{width}x.png?v=1469581275)
Ser Cuff
$ 500.00
![Armenian Jewelry Ser](http://gugoco.com/cdn/shop/products/WG-Amethyst-Ser-Armenian-Jewelry_b3b0ca2a-6c37-4ac6-8269-ae0048065b72_{width}x.png?v=1543176670)
![Armenian Jewelry Ser](http://gugoco.com/cdn/shop/products/WG-Diamond-Ser-Armenian-Jewelry_9b9cff21-7f71-4b46-ab52-6a96cf108bd5_{width}x.png?v=1543176662)
Ser Bracelet with birthstone
$ 950.00
![Armenian Jewelry](http://gugoco.com/cdn/shop/products/Featured-Black_{width}x.png?v=1469561806)
![Black Ser Necklace](http://gugoco.com/cdn/shop/products/BGN-Ser-Armenian-Jewelry_{width}x.png?v=1469561806)
Black Ser Necklace
$ 140.00
![Chocolate Ser Necklace](http://gugoco.com/cdn/shop/files/ser-silver-necklace-alena1_6999fe60-6afa-433b-840c-6fc624ac7a4d_{width}x.png?v=1700618165)
![Chocolate Ser Necklace](http://gugoco.com/cdn/shop/products/CGN-Ser-Armenian-Jewelry_{width}x.png?v=1469561788)
Chocolate Ser Necklace
$ 140.00