Inspired by the Pearl of the Mediterranean - Cilicia Armenian Kingdom, this collection is about the unique beauty created by the fusion of raw metals and sophisticated details.
NOVA is the new statement cross that presents the rebirth of traditional Armenian blossomed cross. It not only talks
about your Armenian ancestry but also about your refined taste for
extraordinary and luxury things.
Spreading tradition through modern minimalistic
shapes. This handcrafted artistic jewelry is here to say "sky over
mountains, heart over mind, and love overall."
HATIQ collection features elegant silver charms with distinct Armenian symbols based on the ancient Armenian Heritage.
Our handcrafted SER collection is about all the ways to say "I love you". Whether it’s a gift for an amorous occasion, or simply a stylish complement to her dress, the SER piece gives an aura of passion, dedication, and sensual romance. Personalize your gift by choosing SER items with birthstones.
If you’re particularly intrigued by the ancient Armenian alphabet, the Bird Letter collection showcases beautiful calligraphy designs in the traditional style, either gold plated or in full 18k gold.
Giving a Gugoco gift is the perfect way to express your love and care, showing your pride or appreciation of Armenia’s culture and radition. No matter if it's a simple silver charm featuring something Armenian and "pupush", or a more complex item showing the intricacy of Armenian religious symbolism, an Armenian gift holds special meaning and purpose for the giver and the receiver.
Have you ever thought that a letter, any letter in any alphabet - this heap of probably randomly united lines and curves - is much more than a simp...
Read moreOur designers have been toiling on contemporary design of the blossomed cross: we have studied the immense amount of visual and historical materia...
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