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An Armenian Take on the Classic Pearl Pendant

An Armenian Take on the Classic Pearl Pendant

Ever since Roman times and even earlier, the pearl has been a symbol of purity, wisdom, and unadorned, simple elegance. As a staple of modern luxur...

The Metropolitan Museum of Art: Armenia

Armenia! At The Met Fifth Avenue SEPTEMBER 22, 2018–JANUARY 13, 2019 Buy Tickets Exhibition Overview This is the first major exhibition to ex...

Gifts for Baby: Armenian Silver Spoons

When children are young, it’s important to cherish every moment with them. After all, it’s not long before they’re talking and walking, and before...

The Perfect Armenian Gift

Giving an Armenian gift is the perfect way to express your love of Armenia’s culture and tradition. Whether it be a simple silver charm featuring t...

Armenian Jewelry: Inspired by Tradition

Jewelry has always played an important role in Armenia for millennia. Since ancient times, Armenian women have been adorned with elaborate displays...

Heart in the Highlands: Spreading Tradition Through Modern Minimalistic Shapes

Ararat is not just a mountain, it’s a unique symbol that represents our Armenian identity. While we are used to seeing it in those traditional land...

The Majesty of the Khachkar

The Khachkar, or Cross-stone, is one of the most well-known Armenian symbols, and is a common element in Armenian architecture and sculpture to t...

Gugoco's Romantic "Ser" Collection

If you’ve been browsing our site lately, you might have noticed that our jewelry inventory has recently expanded. Our Ser Collection began with a f...