SGifts for her

She carries her heritage quietly. In what she chooses to wear.

Gugoco jewelry is designed for her. Gold necklaces, bracelets, and pendants inspired by Armenian identity, memory, and love. Pieces that feel personal because they are.

Nairi ֍ DNA Jewelry

Cilicia Collection

Treasures of the ancient kingdom

Inspired by the Pearl of the Mediterranean - Cilicia Armenian Kingdom, this collection is about the unique beauty created by the fusion of raw metals and sophisticated details.

View Cilicia Collection

Pearl of the Mediterranean

Ararat Heart® Collection

Heart in the highlands

Spreading tradition through modern minimalistic shapes. This handcrafted artistic jewelry is here to say "sky over mountains, heart over mind, and love overall."

View Ararat Collection

Ararat Heart® Collection

Heart in the highlands

Ser® Collection

Love is a simple script

Our handcrafted SER collection is about all the ways to say "I love you". Whether it’s a gift for an amorous occasion, or simply a stylish complement to her dress, the SER piece gives an aura of passion, dedication, and sensual romance. Personalize your gift by choosing SER items with birthstones.

View Ser Collection

Explore Collection

Romance of the Armenian Language.

bird-letter pendants

If she is particularly intrigued by the ancient Armenian alphabet, the Bird-Letter collection, showcasing beautiful calligraphy designs in the traditional style, will be a perfect addition to her modern look. Choose from 18k gold or sterling silver with yellow, white or rose gold plating and create the most personalized and precious gift.

Make it personal