SGifts for her

She carries her heritage quietly. In what she chooses to wear.

Gugoco jewelry is designed for her. Gold necklaces, bracelets, and pendants inspired by Armenian identity, memory, and love. Pieces that feel personal because they are.

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Gifts for him

For the man who carries his identity with quiet pride.

Gugoco jewelry for him — gold and silver cross necklaces, rosaries, and bracelets rooted in Armenian heritage and refined modern design. Not decorative. Meaningful.

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A Gift for Christening

A new life. A first name. A family's oldest traditions.

Gugoco christening gifts are made to mark this moment with meaning — silver baby spoons, Armenian cross pendants, and charm jewelry for a child just beginning.

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Gifts for Baby

The smallest people deserve the most thoughtful gifts.

The perfect way to start a baby's jewelry collection. Here you can find timeless designs in silver or gold that make the sweetest gift for any occasion.

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Saint Mariam
On sale

Saint Mariam

$ 400.00 $ 450.00
The Tree of LifeThe Tree of Life
On sale

The Tree of Life

$ 450.00 $ 500.00
Armenian ArtThe Garden
On sale

The Garden

$ 1,200.00 $ 1,400.00
Holy TrinityHoly Trinity
On sale

Holy Trinity

$ 900.00 $ 1,100.00
Saint Mariam With CrossesSaint Mariam With Crosses
On sale

Saint Mariam With Crosses

$ 900.00 $ 1,100.00
Тhe ТriptychТhe Тriptych
On sale

Тhe Тriptych

$ 900.00 $ 1,100.00
Ser Gift SetSer Gift Set

Ser Gift Set

From $ 358.00
Armenian ScarfArmenian Scarf
Sold out
Armenian ScarfArmenian Scarf
On sale

Qami White Scarf

$ 90.00 $ 150.00
Hatiq Turquoise Set
On sale

Hatiq Turquoise Set

$ 350.00 $ 530.00
Hatiq Purple Set
On sale

Hatiq Purple Set

$ 350.00 $ 530.00
Hatiq Blue Set
On sale

Hatiq Blue Set

$ 350.00 $ 530.00
Hatiq Black Set
On sale

Hatiq Black Set

$ 400.00 $ 530.00