Top Picks up to 40% off
![Modern Pomegranate Bead - Armenian Jewelry](http://gugoco.com/cdn/shop/products/reds_{width}x.png?v=1533077662)
![Armenian Pomegranate Charm, Armenian Jewelry , Armenian jewelry Brand](http://gugoco.com/cdn/shop/products/nur-armenian_{width}x.png?v=1533077662)
Red Pomegranate
$ 85.00
![Pomegranate, Snow Ararat, Snake Bracelet](http://gugoco.com/cdn/shop/products/Ararat-Style_{width}x.png?v=1630364298)
![Snow Ararat, Armenian Jewelry](http://gugoco.com/cdn/shop/products/SnowArarat_{width}x.png?v=1630364207)
Snow Ararat
$ 85.00
![Bracelet with 2 Dangle Charms](http://gugoco.com/cdn/shop/files/Black-Bracelet_{width}x.png?v=1700639082)
![Armenian Charm, Armenian Jewelry Brand Silver Bracelet](http://gugoco.com/cdn/shop/products/armenian-jewelry_{width}x.png?v=1630526507)
Bracelet with 2 Dangle Charms
$ 180.00
![Ser Gift Set](http://gugoco.com/cdn/shop/products/Silver-Ser-Set_e141857d-40d3-4cae-8768-4027f2c4f0bf_{width}x.png?v=1674838691)
![Ser Gift Set](http://gugoco.com/cdn/shop/products/Yellow-Ser-Set_{width}x.png?v=1674838691)
Ser Gift Set
$ 250.00
![Black Archivarius®](http://gugoco.com/cdn/shop/products/Silver-Archivarius-002_f9c1d2a9-3af6-43d0-97b7-e1c17749d7db_{width}x.png?v=1625255451)
![Black Archivarius®](http://gugoco.com/cdn/shop/products/Silver-Archivarius-001_{width}x.png?v=1625255451)
Black Archivarius®
$ 320.00
![Armenian Carpet Keychain](http://gugoco.com/cdn/shop/products/Armenian-Carpet-Keychain-Back_{width}x.png?v=1542691399)
![Armenian Carpet Keychain](http://gugoco.com/cdn/shop/products/Armenian-Carpet-Keychain_{width}x.png?v=1542688811)
Carpet Keychain
$ 150.00
![Armenian Art](http://gugoco.com/cdn/shop/products/The-Garden1-1_{width}x.png?v=1469116361)
![Armenian Art](http://gugoco.com/cdn/shop/products/the-Garden---final_{width}x.png?v=1469116353)
The Garden
$ 1,800.00
Gift SETS - 40% Off
Enjoy exclusive discounts on specially selected styles – certain items are exempt from this promotion. The tagged prices are the final sale prices.
Silver Nova Cross - 30% OFF
Find unique & meaningful jewelry as well as luxurious & thoughtfully designed accessories for modern men.
Bird Letters - 20% OFF
If you’re particularly intrigued by the ancient Armenian alphabet, the Bird Letter collection showcases beautiful calligraphy designs in the traditional style.
Hatiq Collection
Bead Charms - UP to 20% OFF
If you’re particularly intrigued by the ancient Armenian alphabet, the Bird Letter collection showcases beautiful calligraphy designs in the traditional style.
They are the most precious.
Gifts for Baby - 40% Off
A precious, meaningful, and useful gift for a child that will be appropriate for any occasion. Comes in a beautiful gift box.
TIGRANES SCARVES - 40% Off
Special price for the "Holiday Gifts" Season